There has been a significant rise in the number of mobile internet users worldwide since last decade. And the numbers are huge. A study has revealed that over 60% of the world’s population uses the internet on mobile phones. The fact can also not be denied that for online shopping or even checking emails regularly, people prefer their palmtops (mobiles/tablets). Now, this data holds the most importance for businesses that hire bulk email marketing services for their digital success.
Email marketing can never go old as it makes one of the strongest pillars of digital marketing. However, it is important to stay abreast with the technological advancements and Google’s guidelines to ensure that what you are doing works. It is vital for both the Email Marketing Services Company as well the businesses seeking these services. One such update is the mobile-first email design.
In this post, we will see some key points on why it is important to have a mobile-friendly email design while running a bulk email marketing campaign.
The Increasing Use of Mobile to Check Emails
Mobile phones have seen a massive change in their design and functionality in the last few decades. They have become mini laptops meaning you can do anything on your mobile without even needing to open the laptop. These advancements and the ease by which people can use phones have resulted in a massive increase in mobile email users. Research has revealed that more than 80% of emails nowadays are opened on mobile devices.
Now, being the best bulk email sending service provider, it is important for you to consider optimizing your emails for mobile users. This is how you will be able to deliver results. If not, you’ll find yourself lost in the crowd.
Even businesses hiring bulk email services providers in India must ensure that their email marketing campaign aligns with the mobile devices of the recipients. It is always a two-way street. If your campaign is not delivering the expected results or you are experiencing very low open rates, the mobile-friendliness of your emails could be the reason.
What Do You Understand by the Mobile-First Email Design?
The theory behind mobile-first email design is simple, your email must open properly on mobile devices. However, you need to make certain adjustments with regular testing to ensure that your email elements are correctly placed on various mobile devices.
If you know, it only takes 3-4 seconds for a user to decide whether to keep a mail or delete it without opening it. If your email is not displayed correctly or appears spammy due to issues with mobile optimization, either your email will be deleted or marked as spam. This is how important is to ensure mobile optimization while hiring Bulk Email Marketing Services. It plays a vital role in your campaign’s success.
Now, with a whole focus on making your emails mobile-friendly, do not ignore the aesthetics of the email for desktop users. There are still a significant number of people who prefer desktops to read and reply to emails. Hence, make sure your emails are responsive irrespective of the devices users access them on.
What Are the Best Practices for Creating Mobile-Optimized Emails?
An experienced email marketing services company will always be aware of the tactics of creating mobile-optimized emails. And why not? This is why they are counted among the best. Let us have a quick look at the key parameters to create mobile-optimized emails:
Simplicity is the Key
When we talk about optimizing emails for mobile phones or making them responsive, we never mean to add any fancy fonts, style, or any type of element. Keeping things simple is the key here. We all know the size of mobile screens is very small when compared to desktops. Hence, the design must be clean and simple. Users must be able to easily read the content and understand the purpose of the email. Keeping the matter short may deliver better results.
Use Fonts Wisely
Make sure the font types you choose to write the email body should be easy to read. Besides this, keep the font size large enough so that it is easily visible. Avoid using too many font styles.
Ensure that the Links Are Easily Tappable
Another important point that requires attention is your call to action. It should be big enough to get the attention of the users. Besides this, the link should be easily clickable. Experienced bulk email marketing services providers are well aware of this. It can significantly affect the metrics of your email marketing campaign.
Make Your Emails Responsive
A responsive email design means that it automatically aligns according to the screen size of the users. As a result, each recipient of your email will see a proper structure irrespective of the device the email will be viewed on.
Test Your Email Before Sending
Now, despite making all the said changes, smartness always lies in testing your emails on various devices before sending them. This will ensure that everything is going as expected and all parameters are set right. All experienced Bulk Email services Providers in India do this without fail. That’s what is in their SOPs.
How Does an Email Marketing Services Company Test Emails for Mobile Optimization?
Here are some of the easy and reliable ways to test emails before starting an email marketing campaign:
Email Preview Tools
There are several free/paid tools available in the market that allow you to see how the email you’ve crafted will look on various devices. Utilizing them is the best way to confirm that you’ve set everything right.
Actual Devices
Send test emails to your friends or colleagues to examine how they appear on desktops, mobile phones, and tablets. This will give you an accurate representation of the emails and you can make changes at the right time.
Check Broken Links
Email testing by bulk email marketing services providers is not only about checking the responsiveness of the email. Rather, it also includes confirming that each link or CTA is working and taking the user to the designated page/app.
Look for Loading Speed
Another important aspect that requires attention is the loading speed of the email. See how much time the email takes to open completely on different devices. If the loading speed is low, optimization is needed.
So, when you’ve decided to hire the Best Bulk Email Sending Service, make sure that emails are responsive and appear well on all platforms.
