We are in a fast-paced digital world where no business can imagine its growth without establishing its presence on a digital platform. Stepping into 2025, digital marketers must keep improving their strategies to stay in the hunt and attract new market segments. For this, email marketing is one of the key pillars to success. However, for small businesses and startups, setting a budget for email marketing may not be feasible. Worry not. In this post, we will be talking about some free platforms for email marketing along with hacks that you can try in 2025.
Top Free Email Marketing Platforms and Their Hacks to Try in 2025
- Mailchimp
Mailchimp is one of the most popular and trusted email marketing platforms known for its advanced features. This platform is ideal for startups as well as small to medium-sized enterprises. The best part of this platform is that it also offers a free plan in which businesses can send up to 1,000 emails per month. Additionally, its intuitive interface entices users along with a range of templates to choose from.
Hack
With Mailchimp’s automated marketing tools, you can create personalized emails to improve user experience and build a strong brand authority.
- HubSpot
HubSpot is a powerful email marketing software that works well for all business sizes. The platform provides all the necessary features you need to connect with your target audience in this competitive market. The key part here is that with each of its products along with its email marketing tool, HubSpot has a free plan that small businesses and startups use before they decide to buy their premium plans. It is one such free tool that offers a complete package for all your digital marketing needs.
Hack
HubSpot is an AI-powered platform and by leveraging this feature, you can create audience-specific email content and automate campaigns to increase open rates and drive revenue.
- Brevo
Previously known as Sendinblue, Brevo is another free email marketing platform that you must try in 2025. It is said to be a complete platform that can help you manage your customer relationships via emails, chat, and SMS. This platform provides features to let you work smarter, not harder. Whether you are a growing business or have already established your position in the market, Brevo has a plan tailored to suit your needs. Above all, it also lets you try its free email marketing plan with as many as 300 emails per day.
Hack
With the drag-and-drop email template builder and AI assistant to optimize your content, you can design your emails quickly and schedule send times for specific individuals to improve open rates and ROI.
- MailerLite
MailerLite is one of the email marketing tools that lets you try its premium features for up to 30 days with its free plan. However, this is limited to its first 1000 subscribers. When compared to the above-mentioned platforms, MailerLite allows you to send as many as 12,000 emails per month. This platform has a drag-and-drop interface and hence, even users with minimal technical skills can use it without much difficulty.
Hack
MailerLite is perfect for small businesses as leveraging its email automation tool, businesses can save most of their time and spend that on doing more important tasks required for their growth.
- Moonsend
Another free email marketing platform you must try in 2025. Moonsend is known to be an ideal choice for startups or businesses that have a small subscriber list. Especially, with its free plan. One of the noticeable features of this email marketing platform is the custom sign-up forms that it provides to build your email list. Above all, Moonsend also offers a user-friendly email template editor with a drag-and-drop feature and a free template library. Not only this but you also get detailed analytics that helps you optimize your campaign to drive better results.
Hack
With Moonsend’s smart and powerful segmentation feature, you can create different email lists and improve your campaign’s matrices including open rates and ROI.
- Omnisend
It won’t be wrong to say that out of all, Omnisend is our top pick when it comes to free email marketing platforms one should try this year. It has been made keeping user-friendliness in mind. One can set up Omnisend for use with ease irrespective of whether you have a technical background or not. If you are an online shop owner, this platform is a must-try. This tool lets you quickly tailor emails based on specific products and create opt-in forms to build your email list. With its free plan, you can send up to 15,000 emails per month.
Hack
Omnisend’s intuitive and smart optimization features will help you create campaigns like no one other and increase open rates. Whereas, its A/B testing feature delivers results in numbers to help you choose the right combination.
- Sender
With around 99% satisfaction rate, Sender is another platform for email marketing that you can try for free in 2025. The platform lets you send up to 15,000 free emails monthly along with the ability to seamlessly integrate with e-commerce platforms like WordPress, WooCommerce, and Shopify. With an average response time of 10 seconds, Sender promises to offer exceptional 24/7 customer support for its customers.
Hack
Sender allows you to segment your audience quickly based on the derived data in terms of their behavior, interest, and demographics. This will help you tailor emails and get better campaign results.
- EmailOctopus
Create beautiful interactive emails with EmailOctopus and improve engagement rates. It is one of the hidden gems when we talk about a platform for email marketing that small and medium businesses can try for free. Not only this but even if you want to upgrade its plan, it is highly affordable. With a monthly send limit of 10,000 emails, EmailOctopus can seamlessly automate your campaign exactly as per your requirements.
Hack
With its data-driven segmentation feature, you can send highly personalized emails to your audience and increase open and click rates. Additionally, it also allows you to tag your VIP subscribers and send the most relevant messages to strengthen your relationships.
- Benchmark Email
Benchmark Email is a powerful email marketing platform that is known to be best for small businesses. Its simple interface allows users to create highly responsive emails that work best on all platforms. Besides this, the platform has multiple templates for all occasions to make your work fast and easy. Its easy-to-use tools will help you attract more leads and boost sales.
Hack
Leveraging the smart design AI of Benchmark Email will help you create personalized emails like no one else quickly. Besides that, its simplified email automation will make it easy for you to send relevant messages and maintain a genuine list.
- Mailjet
This is another must-try email marketing platform for free. Ideal for all business sizes, this AI-powered tool makes things buttery smooth while increasing productivity. Whether beginner or advanced, Mailjet has features that suit the expertise of all levels. Its drag-and-drop email editor is something to be admired. It helps you create emails without any coding skills.
Hack
Use free in-built email templates and forms in Mailjet and edit them to tailor one that suits your brand identity.
