In this digitally inclined world, email communication has become more important for businesses. Whether B2B or B2C, emails are reliable when it comes to ensuring secure communication. Email marketing is one of the key strategies for businesses to reach out to new customers, nurture leads, and improve conversions.
However, to ensure the success of email marketing campaigns, it is important to deliver each email to the right recipient. Additionally, maintaining a healthy and genuine email list is also vital. This is the stage where email verification is important. In this post, we will have a brief introduction to email verification along with its benefits, process, and tools you can use to carry out the verification process effectively.
What is Email Verification?
In this digitally and technologically advanced world where spammers are trying every trick to harm businesses, email verification is the savior. Email verification is the process that confirms an actual user is present at the other end of the email address.
In simpler terms, email verification confirms that the email address is genuine, deliverable, and is not associated with spam or other malicious activities. To verify the email, an activation link/code is sent to the user and he will activate it from his inbox.
Email verification analyzes the syntax, domain, and recipient’s mailbox to confirm the authenticity of the email address. This helps maintain a clean and convertible email list. It is important for the success of the email marketing campaign and to ensure high deliverability, better engagement, and improved lead generation.
Above all, email verification also helps prevent your email domain from being blacklisted. Let us dive deep into the benefits of email verification.
What Are the Benefits of Email Verification?
Email verification is not only about maintaining a clean list, there are a range of benefits to cherish:
Low Bounce Rate
A high bounce rate is directly proportional to a low sender score. As a result, most of your emails may be marked as spam. However, having email verification in the system will ensure that you have the correct email addresses that can receive emails.
As a result, a maximum of your emails will land in the inboxes of the recipients. Having an email verification system in place also confirms whether the email address is active or not despite being the correct one.
Now, if your deliverability increases, the sender score will also improve and you will be regarded as an authentic sender.
Cost Efficiency
While running email marketing campaigns, businesses need to pay based on the number of emails sent. By having email verification in place, all the invalid email addresses are eliminated.
As a result, businesses will save money by sending emails only to genuine subscribers. Not only this but having a limited number of email addresses will also save space on your database.
Improves ROI
Having a low bounce rate directly influences your ROI. Hence, email verification can also play a pivotal role in increasing your ROI. The higher the deliverability, the better will be the engagement.
Hence, you will receive more queries for the products/services you sell. This will eventually boost your return on investment.
Accurate Analytics
Confused about how email verification can help provide an accurate analysis of your email marketing campaign? Don’t be. This is because if you have clean data, more accurate campaign matrices can be achieved and to maintain a healthy list, you need email verification.
As a result, the effectiveness of your email marketing campaign can be assessed better and you will be able to make result-driven decisions to maximize the results.
Minimal Risk of Blacklisting
Being a marketer, if you repeatedly send emails to inactive, spam, or invalid addresses, the chances of your email domain being blacklisted or marked spam becomes high. Here, the email verification system is there to rescue.
Having it in place helps you send emails only to genuine and valid email addresses and there is no risk you will be blacklisted by your ISP. Additionally, this will also help improve your sender’s reputation.
Increased Engagement Rates
When you verify email addresses, you start striking out the ones that don’t respond or help your cause. As a result, you will maintain a list that ensures high engagement along with better conversions. Sending emails to such a list will also translate to a high click-through rate.
Identify Temporary Accounts
Mostly, spammers use random email accounts to perform malicious activities. Those accounts are used only for around 48 hours in most cases. When you encounter such accounts at first, you will not be able to identify them.
However, with email verifiers, you can identify them later and remove them from your email list before they harm you.
What is the Process of Email Verification?
Syntax Check
The process starts with a syntax check, where the tool ensures the email address is correctly formatted according to standard rules (e.g., no missing “@” symbol or invalid characters).
Domain Verification
The next step involves verifying the domain’s existence and checking whether it has valid MX (Mail Exchange) records, indicating the domain can receive emails.
Mailbox Validation
The tool pings the recipient’s email server to confirm if the mailbox exists and is active, without actually sending an email.
Spam Trap Detection
Email verification tools can identify spam traps — addresses created to catch spammers. Sending emails to these addresses can harm your sender score.
Role-Based Account Detection
These accounts (e.g., info@, support@) are often managed by multiple people and may not be ideal for targeted campaigns. Verification tools flag these addresses.
Catch-All Server Detection
Some domains accept all emails, even invalid ones, which can distort results. A verification tool identifies such domains, allowing you to make informed decisions.
Which Are the Best Tools for Email Verification?
Here are the top tools you can use to verify emails:
NeverBounce
NeverBounce is a powerful tool that promises real-time email verification with a 99.9% accuracy rate. It’s perfect for marketers who need to quickly clean their email lists before launching campaigns.
The platform also offers seamless integrations with popular email marketing platforms like Mailchimp and HubSpot.
Key Features:
- Bulk email list cleaning
- Real-time API verification
- High accuracy with low false positives
- Customizable integrations
Hunter
One of the best features of Hunter is that it checks email addresses on multiple levels. It is also known to find and verify email addresses through domain searches. Hunter is said to be an ideal email verification tool for sales and outreach teams who are looking to build genuine and verified lists.
Another important aspect of Hunter that requires attention is its user-friendly interface and robust API. This makes it ideal for small businesses and startups.
Key Features:
- Domain search for email discovery
- Single and bulk verification
- Confidence scores for email validity
- Chrome extension for on-the-go verification
ZeroBounce
ZeroBounce is a widely trusted tool known for its accuracy and comprehensive verification features. It can validate emails, detect spam traps, remove abuse emails, and even append missing data to enhance your list.
The platform offers top-notch security which makes it ideal for businesses prioritizing data safety.
Key Features:
- Spam trap detection
- Abuse and toxic domain detection
- Catch-all email verification
- GDPR compliant
GetProspect
GetProspect is another email verifier that you can use to protect your reputation, improve deliverability, and increase audience outreach. This tool is praised for having an over 97% accuracy rate. Hence, businesses can trust it without any worries.
Additionally, you can instantly check the authenticity of the email addresses while saving time. You can check up to 20 email addresses without downloading the tool whereas for a larger list, GetProspect allows you to upload CSV and XLSX files.
Key Features:
- Ensures high data accuracy
- Simple interface
- Instant results
Emailable
Trusted by over 2,00,000 businesses, Emailable is a cost-effective tool to verify emails and improve your domain reputation. It is an ideal tool to verify emails in bulk. Emailable can improve your deliverability by up to 99% and reduce bounce rates.
Additionally, it also allows the feature to customize the exports and get detailed reports.
Key Features:
- Blocks invalid emails
- Can be customized as per user’s needs
- Easy installation and use
- Identifies syntax errors
The Last Say
If we talk about email marketing, email verification is an important aspect of its success. Verifying email addresses not only ensures that your messages are delivered to the right people but also ensures a high deliverability rate while protecting your sender’s reputation. Additionally, using email verification, you will be able to maintain a clean email list and this will translate to better ROI of your campaigns.
However, to ensure robust verification, it is important to use the right tool. In this post, we have also highlighted some of the top email verification tools that you can try.
So, start verifying your emails now and experience better results.
